Shop Kerala red rice,matta rice online at jisboutique.com. MATTA RICE-Earth Flavoured Original Kerala Rice It has a robust earthy flavour and is sourced directly from Kerala. It is popular for it's richness, unique taste and wide variety of uses. All the calorie conscious people should definitely try out this variety of rice as it has much less calories and is quite filling in nature. Tastes excellent when served with coconut based curries, aromatic spicy Sri Lankan and Goan curries.